/* ============================================================
   Dwain Douman — Fractional Digital Marketing Director
   Modern Minimal · Cream + Ink + Yellow Accent
   ============================================================ */

/* ---------- Design tokens ---------- */
:root {
  /* Colour */
  --ink: #1A1A1A;
  --ink-soft: #2A2A2A;
  --paper: #FAFAF7;
  --paper-warm: #F5F2EB;
  --rule: rgba(26, 26, 26, 0.10);
  --rule-strong: rgba(26, 26, 26, 0.20);
  --muted: #5A5A55;
  --muted-soft: #8A8A82;
  --accent: #F5C518;
  --accent-deep: #D9AC0E;

  /* Type */
  --font-serif: "Fraunces", Georgia, "Times New Roman", serif;
  --font-sans: "Mulish", -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Segoe UI", system-ui, sans-serif;
  --font-mono: "JetBrains Mono", ui-monospace, "SF Mono", Menlo, monospace;

  /* Layout */
  --container: 1200px;
  --container-narrow: 880px;
  --gutter: clamp(1.25rem, 4vw, 2.5rem);
  --section-y: clamp(4rem, 10vw, 8rem);
  --radius-sm: 6px;
  --radius-md: 12px;
  --radius-lg: 20px;
  --radius-pill: 999px;

  /* Motion */
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --dur: 0.5s;
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  font-family: var(--font-sans);
  font-size: 17px;
  line-height: 1.6;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}
img, picture, video { max-width: 100%; height: auto; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; border: none; background: none; color: inherit; }
ul, ol { list-style: none; }
input, textarea, select { font: inherit; color: inherit; }

/* ---------- Type ---------- */
.serif { font-family: var(--font-serif); font-weight: 500; letter-spacing: -0.01em; font-optical-sizing: auto; }
.mono { font-family: var(--font-mono); font-size: 0.85em; letter-spacing: -0.01em; }

h1, h2, h3, h4 { font-weight: 500; line-height: 1.1; letter-spacing: -0.025em; color: var(--ink); }
h1 { font-family: var(--font-serif); font-size: clamp(2.5rem, 6vw, 4.5rem); line-height: 1.05; font-optical-sizing: auto; font-variation-settings: "opsz" 144, "SOFT" 50; }
h2 { font-family: var(--font-serif); font-size: clamp(2rem, 4.5vw, 3.25rem); line-height: 1.1; font-optical-sizing: auto; font-variation-settings: "opsz" 96, "SOFT" 50; }
h3 { font-size: clamp(1.25rem, 2vw, 1.5rem); line-height: 1.25; letter-spacing: -0.015em; }
h4 { font-size: 1.05rem; letter-spacing: -0.01em; }

p { color: var(--ink-soft); }
.lead { font-size: clamp(1.05rem, 1.5vw, 1.25rem); line-height: 1.55; color: var(--muted); }

.eyebrow {
  font-size: 0.78rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
  display: inline-flex;
  align-items: center;
  gap: 0.65rem;
}
.eyebrow::before {
  content: "";
  width: 1.5rem;
  height: 1px;
  background: var(--accent);
  display: inline-block;
}
.eyebrow.no-rule::before { display: none; }

.dot { color: var(--accent); }

/* ---------- Layout ---------- */
.wrap { max-width: var(--container); margin-inline: auto; padding-inline: var(--gutter); }
.wrap-narrow { max-width: var(--container-narrow); margin-inline: auto; padding-inline: var(--gutter); }
section { padding-block: var(--section-y); }
.section-tight { padding-block: clamp(3rem, 6vw, 5rem); }

/* ---------- Header / Nav ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(250, 250, 247, 0.85);
  backdrop-filter: saturate(180%) blur(14px);
  -webkit-backdrop-filter: saturate(180%) blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color var(--dur) var(--ease);
}
.site-header.scrolled { border-bottom-color: var(--rule); }
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-block: 0.85rem;
  gap: 2rem;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 0;
  color: var(--ink);
  line-height: 0;
}
.brand .brand-logo,
.brand img.brand-logo {
  height: 64px !important;
  width: auto !important;
  max-height: 64px;
  display: block;
  transition: transform 0.25s var(--ease);
}
.brand:hover .brand-logo { transform: scale(1.04); }
.brand-text { display: inline-flex; align-items: baseline; }
.brand-text .dot { color: var(--accent); margin-left: -0.05em; }

.nav-links { display: flex; gap: 2rem; align-items: center; }
.nav-links a {
  font-size: 0.93rem;
  color: var(--muted);
  position: relative;
  transition: color 0.2s var(--ease);
  padding-block: 0.3rem;
}
.nav-links a:hover, .nav-links a.active { color: var(--ink); }
.nav-links a.active::after {
  content: "";
  position: absolute;
  bottom: -2px;
  left: 0;
  right: 0;
  height: 1.5px;
  background: var(--accent);
}

.nav-cta {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  background: var(--ink);
  color: var(--paper);
  padding: 0.7rem 1.25rem;
  border-radius: var(--radius-pill);
  font-size: 0.88rem;
  font-weight: 500;
  letter-spacing: 0.005em;
  transition: background 0.2s var(--ease), transform 0.2s var(--ease);
}
.nav-cta:hover { background: var(--accent); color: var(--ink); transform: translateY(-1px); }
.nav-cta::after { content: "→"; transition: transform 0.2s var(--ease); }
.nav-cta:hover::after { transform: translateX(2px); }

.nav-toggle { display: none; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  padding: 0.95rem 1.75rem;
  border-radius: var(--radius-pill);
  font-size: 0.95rem;
  font-weight: 500;
  letter-spacing: 0.005em;
  transition: all 0.25s var(--ease);
  border: 1.5px solid transparent;
  cursor: pointer;
  white-space: nowrap;
}
.btn-primary { background: var(--ink); color: var(--paper); }
.btn-primary:hover { background: var(--accent); color: var(--ink); transform: translateY(-2px); box-shadow: 0 8px 20px rgba(245, 197, 24, 0.25); }
.btn-primary::after { content: "→"; transition: transform 0.2s var(--ease); }
.btn-primary:hover::after { transform: translateX(3px); }

.btn-ghost {
  color: var(--ink);
  border-bottom: 1.5px solid var(--accent);
  border-radius: 0;
  padding: 0.6rem 0.1rem;
}
.btn-ghost:hover { color: var(--accent-deep); border-bottom-color: var(--ink); }
.btn-ghost::after { content: " →"; }

.btn-outline {
  background: transparent;
  color: var(--ink);
  border-color: var(--rule-strong);
}
.btn-outline:hover { border-color: var(--ink); background: var(--ink); color: var(--paper); }

/* ---------- Hero ---------- */
.hero {
  padding-top: clamp(3rem, 8vw, 6rem);
  padding-bottom: clamp(3rem, 6vw, 5rem);
  position: relative;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: center;
}
.hero-copy h1 {
  margin-block: 1.25rem 1.75rem;
  max-width: 13ch;
}
.hero-copy h1 .dot { color: var(--accent); }
.hero-copy .lead { max-width: 32ch; margin-bottom: 2.25rem; }
.hero-actions { display: flex; gap: 1.5rem; align-items: center; flex-wrap: wrap; }

.portrait {
  position: relative;
  border-radius: var(--radius-md);
  overflow: hidden;
  background: var(--ink);
  aspect-ratio: 4/5;
}
.portrait img { width: 100%; height: 100%; object-fit: cover; filter: grayscale(100%) contrast(1.05); }
.portrait::after {
  content: "";
  position: absolute;
  bottom: 0; left: 0; right: 0;
  height: 4px;
  background: var(--accent);
}

/* ---------- Metric strip ---------- */
.metrics {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(1rem, 3vw, 2.5rem);
  padding-block: clamp(2.5rem, 5vw, 4rem);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
}
.metric { display: flex; flex-direction: column; gap: 0.4rem; }
.metric-num {
  font-family: var(--font-serif);
  font-size: clamp(2rem, 4vw, 2.75rem);
  font-weight: 500;
  letter-spacing: -0.025em;
  color: var(--ink);
  line-height: 1;
}
.metric-num .dot { color: var(--accent); }
.metric-label { font-size: 0.85rem; color: var(--muted); line-height: 1.5; }

/* ---------- Brand strip ---------- */
.brands {
  padding-block: 2rem;
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: clamp(1rem, 3vw, 2rem);
  font-size: 0.92rem;
}
.brands .eyebrow { margin-right: 0.5rem; }
.brands span:not(.eyebrow):not(.sep) { color: var(--ink-soft); font-weight: 500; letter-spacing: -0.005em; }
.brands .sep { color: var(--muted-soft); font-size: 0.8em; }

/* ---------- Generic section heading ---------- */
.section-head {
  display: flex;
  flex-direction: column;
  gap: 1rem;
  margin-bottom: clamp(2.5rem, 5vw, 4rem);
  max-width: 60ch;
}
.section-head .lead { max-width: 50ch; }

/* ---------- Service cards ---------- */
.service-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: clamp(1rem, 2vw, 1.5rem);
}
.service-card {
  background: var(--paper);
  border: 1px solid var(--rule);
  border-radius: var(--radius-md);
  padding: clamp(1.5rem, 3vw, 2.25rem);
  display: flex;
  flex-direction: column;
  gap: 1rem;
  position: relative;
  transition: border-color 0.25s var(--ease), transform 0.25s var(--ease);
}
.service-card:hover { border-color: var(--ink); transform: translateY(-3px); }
.service-card .num {
  font-family: var(--font-mono);
  font-size: 0.78rem;
  color: var(--muted);
  letter-spacing: 0.05em;
}
.service-card h3 { margin-block: 0.25rem; }
.service-card p { font-size: 0.95rem; color: var(--muted); line-height: 1.6; flex: 1; }
.service-card .price {
  font-family: var(--font-serif);
  font-size: 1.05rem;
  color: var(--ink);
  padding-top: 1rem;
  border-top: 1px solid var(--rule);
  margin-top: 0.5rem;
}
.service-card .price .from { font-family: var(--font-sans); font-size: 0.78rem; color: var(--muted); margin-right: 0.4rem; letter-spacing: 0.04em; text-transform: uppercase; }
.service-card.featured { border-color: var(--ink); }
.service-card.featured::before {
  content: "Most chosen";
  position: absolute;
  top: -10px;
  left: 1.5rem;
  background: var(--accent);
  color: var(--ink);
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.06em;
  padding: 0.2rem 0.6rem;
  border-radius: var(--radius-pill);
  text-transform: uppercase;
}

/* ---------- Case study cards ---------- */
.case-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: clamp(1.25rem, 2.5vw, 2rem);
}
.case-card {
  background: var(--paper);
  border: 1px solid var(--rule);
  border-radius: var(--radius-md);
  padding: clamp(1.75rem, 3vw, 2.5rem);
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
  transition: border-color 0.25s var(--ease), transform 0.25s var(--ease);
}
.case-card:hover { border-color: var(--ink); transform: translateY(-3px); }
.case-tag {
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
}
.case-tag::before { content: ""; width: 6px; height: 6px; background: var(--accent); border-radius: 50%; }
.case-card h3 { font-family: var(--font-serif); font-size: 1.6rem; margin-block: 0.25rem 0.5rem; }
.case-card p { font-size: 0.95rem; line-height: 1.6; color: var(--muted); }
.case-stats {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.25rem;
  padding-top: 1.25rem;
  margin-top: auto;
  border-top: 1px solid var(--rule);
}
.case-stats .stat-num {
  font-family: var(--font-serif);
  font-size: 1.6rem;
  font-weight: 500;
  letter-spacing: -0.02em;
  line-height: 1;
}
.case-stats .stat-num .dot { color: var(--accent); }
.case-stats .stat-label { font-size: 0.78rem; color: var(--muted); margin-top: 0.3rem; line-height: 1.4; }

/* ---------- Testimonials ---------- */
.testimonials {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: clamp(1.25rem, 2.5vw, 2rem);
}
.testimonial {
  display: flex;
  flex-direction: column;
  gap: 1.5rem;
  padding: clamp(1.5rem, 3vw, 2rem);
  border: 1px solid var(--rule);
  border-radius: var(--radius-md);
  background: var(--paper-warm);
}
.testimonial blockquote {
  font-family: var(--font-serif);
  font-size: 1.15rem;
  line-height: 1.5;
  color: var(--ink);
  font-style: italic;
  letter-spacing: -0.005em;
  position: relative;
  padding-left: 1.25rem;
}
.testimonial blockquote::before {
  content: "“";
  position: absolute;
  left: -0.2rem;
  top: -0.6rem;
  font-size: 2.5rem;
  color: var(--accent);
  font-family: var(--font-serif);
  line-height: 1;
}
.attribution { display: flex; flex-direction: column; gap: 0.15rem; padding-top: 1rem; border-top: 1px solid var(--rule); }
.attribution .name { font-size: 0.95rem; font-weight: 500; color: var(--ink); }
.attribution .role { font-size: 0.82rem; color: var(--muted); }

/* ---------- FAQ ---------- */
.faq-list { display: flex; flex-direction: column; border-top: 1px solid var(--rule); }
.faq-item {
  border-bottom: 1px solid var(--rule);
  padding-block: 1.5rem;
}
.faq-q {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
  cursor: pointer;
  width: 100%;
  text-align: left;
  font-family: var(--font-serif);
  font-size: clamp(1.15rem, 2vw, 1.4rem);
  font-weight: 500;
  color: var(--ink);
  letter-spacing: -0.015em;
  line-height: 1.3;
  padding: 0;
}
.faq-q:hover { color: var(--accent-deep); }
.faq-toggle {
  flex-shrink: 0;
  width: 28px;
  height: 28px;
  border-radius: 50%;
  background: var(--paper-warm);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 1rem;
  color: var(--ink);
  transition: transform 0.3s var(--ease), background 0.2s var(--ease);
}
.faq-item[open] .faq-toggle { transform: rotate(45deg); background: var(--accent); }
.faq-a {
  padding-top: 1rem;
  font-size: 1rem;
  line-height: 1.7;
  color: var(--ink-soft);
  max-width: 70ch;
}
.faq-a p + p { margin-top: 0.85rem; }

/* ---------- CTA banner ---------- */
.cta-banner {
  background: var(--ink);
  color: var(--paper);
  border-radius: var(--radius-lg);
  padding: clamp(2.5rem, 5vw, 4.5rem);
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: clamp(2rem, 4vw, 3rem);
  align-items: center;
  position: relative;
  overflow: hidden;
}
.cta-banner::before {
  content: "";
  position: absolute;
  top: -50%;
  right: -10%;
  width: 60%;
  height: 200%;
  background: radial-gradient(circle, rgba(245, 197, 24, 0.08) 0%, transparent 60%);
  pointer-events: none;
}
.cta-banner h2 { color: var(--paper); font-family: var(--font-serif); }
.cta-banner h2 .dot { color: var(--accent); }
.cta-banner p { color: rgba(250, 250, 247, 0.7); margin-top: 1rem; }
.cta-banner-actions { display: flex; flex-direction: column; gap: 1rem; align-items: flex-start; position: relative; z-index: 1; }
.cta-banner .btn-primary { background: var(--accent); color: var(--ink); }
.cta-banner .btn-primary:hover { background: var(--paper); }
.cta-banner .btn-ghost { color: var(--paper); border-bottom-color: rgba(245, 197, 24, 0.5); }
.cta-banner .btn-ghost:hover { color: var(--accent); border-bottom-color: var(--accent); }

/* ---------- Forms ---------- */
.form { display: flex; flex-direction: column; gap: 1.25rem; }
.field { display: flex; flex-direction: column; gap: 0.4rem; }
.field label {
  font-size: 0.82rem;
  font-weight: 500;
  color: var(--muted);
  letter-spacing: 0.02em;
}
.field label .req { color: var(--accent-deep); }
.field input, .field textarea, .field select {
  padding: 0.95rem 1.1rem;
  border: 1px solid var(--rule-strong);
  border-radius: var(--radius-sm);
  background: var(--paper);
  font-size: 1rem;
  color: var(--ink);
  font-family: var(--font-sans);
  transition: border-color 0.2s var(--ease), box-shadow 0.2s var(--ease);
}
.field input:focus, .field textarea:focus, .field select:focus {
  outline: none;
  border-color: var(--ink);
  box-shadow: 0 0 0 4px rgba(245, 197, 24, 0.18);
}
.field textarea { resize: vertical; min-height: 110px; line-height: 1.5; }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 1.25rem; }
.form-note { font-size: 0.82rem; color: var(--muted); line-height: 1.5; }

/* ---------- Footer ---------- */
.site-footer {
  background: var(--paper-warm);
  padding-block: clamp(3rem, 6vw, 5rem) 2rem;
  margin-top: clamp(4rem, 8vw, 6rem);
  border-top: 1px solid var(--rule);
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.5fr 1fr 1fr 1fr;
  gap: clamp(1.5rem, 3vw, 3rem);
  margin-bottom: 3rem;
}
.footer-brand { display: flex; flex-direction: column; gap: 1rem; }
.footer-brand p { font-size: 0.95rem; color: var(--muted); max-width: 30ch; }
.footer-col h4 {
  font-size: 0.78rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 1rem;
}
.footer-col ul { display: flex; flex-direction: column; gap: 0.6rem; }
.footer-col a { font-size: 0.93rem; color: var(--ink); transition: color 0.2s var(--ease); }
.footer-col a:hover { color: var(--accent-deep); }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 2rem;
  border-top: 1px solid var(--rule);
  flex-wrap: wrap;
  gap: 1rem;
}
.footer-bottom p { font-size: 0.82rem; color: var(--muted); }

/* ---------- Mobile sticky CTA ---------- */
.mobile-cta {
  display: none;
  position: fixed;
  bottom: 1rem;
  left: 1rem;
  right: 1rem;
  z-index: 40;
  background: var(--ink);
  color: var(--paper);
  padding: 1rem 1.5rem;
  border-radius: var(--radius-pill);
  text-align: center;
  font-size: 0.95rem;
  font-weight: 500;
  box-shadow: 0 10px 30px rgba(0, 0, 0, 0.18);
  opacity: 0;
  transform: translateY(120%);
  transition: opacity 0.3s var(--ease), transform 0.3s var(--ease);
}
.mobile-cta.show { opacity: 1; transform: translateY(0); }

/* ---------- Reveal animations ---------- */
.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 0.8s var(--ease), transform 0.8s var(--ease);
}
.reveal.in { opacity: 1; transform: translateY(0); }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* ---------- Page-specific helpers ---------- */
.page-hero {
  padding-top: clamp(3rem, 6vw, 5rem);
  padding-bottom: clamp(2rem, 4vw, 3rem);
}
.page-hero .eyebrow { margin-bottom: 1.25rem; }
.page-hero h1 {
  font-size: clamp(2.25rem, 5vw, 3.75rem);
  max-width: 18ch;
  margin-bottom: 1.5rem;
}
.page-hero .lead { max-width: 50ch; }

.divider {
  height: 1px;
  background: var(--rule);
  border: none;
  margin-block: clamp(2rem, 4vw, 3rem);
}

/* ---------- Responsive ---------- */
@media (max-width: 880px) {
  .hero-grid { grid-template-columns: 1fr; gap: 2.5rem; }
  .portrait { max-width: 380px; aspect-ratio: 4/5; order: -1; margin: 0 auto; }
  .hero-copy h1 { max-width: none; }
  .hero-actions { width: 100%; }
  .hero-actions .btn { flex: 1; justify-content: center; }
  .hero-actions .btn-ghost { flex: none; width: 100%; text-align: center; }
  .metrics { grid-template-columns: repeat(2, 1fr); gap: 2rem 1.25rem; }
  .cta-banner { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .footer-brand { grid-column: 1 / -1; }
  .field-row { grid-template-columns: 1fr; }
}

@media (max-width: 640px) {
  .nav-links { display: none; }
  .nav-cta { display: none; }
  .nav-toggle {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 44px;
    height: 44px;
    border: 1px solid var(--rule-strong);
    border-radius: 50%;
    margin-left: auto;
  }
  .nav-toggle span {
    width: 16px;
    height: 1.5px;
    background: var(--ink);
    position: relative;
  }
  .nav-toggle span::before, .nav-toggle span::after {
    content: "";
    position: absolute;
    width: 16px;
    height: 1.5px;
    background: var(--ink);
    left: 0;
  }
  .nav-toggle span::before { top: -5px; }
  .nav-toggle span::after { top: 5px; }
  .nav.open .nav-links {
    display: flex;
    position: absolute;
    top: 100%; left: 0; right: 0;
    background: var(--paper);
    flex-direction: column;
    padding: 1rem var(--gutter) 2rem;
    border-bottom: 1px solid var(--rule);
    gap: 0.5rem;
  }
  .nav.open .nav-links a { padding: 0.85rem 0; }
  .nav.open .nav-cta { display: inline-flex; align-self: flex-start; }
  .footer-grid { grid-template-columns: 1fr; }
  .footer-brand { grid-column: auto; }
  .footer-bottom { flex-direction: column; align-items: flex-start; gap: 0.5rem; }
  .mobile-cta { display: block; }
  body.show-mobile-cta { padding-bottom: 4.5rem; }
}