HyperCinema
Brand launch in eight weeks
The world's first live AI experience, launched across NZ Herald, Meta, TikTok and Google.
2M+
Reached in Auckland
20%
Of ticket sales from paid media
Two retainer slots open · Q4 2026
Fractional Digital Marketing Director · AU & NZ
Senior digital leadership, on tap.
I own the strategy and the numbers for mid-market businesses without a marketing leader. Twenty years of experience working at ANZ Bank, OMD, Y&R and ASX-listed enterprises.
No strings · Written diagnostic back in 5 business days
Twenty years of it, here
ANZ BankIMDEXSkills GroupOMDPHDY&R
ANZ BankIMDEXSkills GroupOMDPHDY&R
20+
Years leading digital strategy
2M+
People reached on a single launch
+68.5%
Lead increase, Team Green Projects
4
Retainer clients at any one time, by design
The problem.
One of these is true right now.
Four ways businesses arrive here. In every one the effort is already there. The leadership isn't.
01
Your agency reports on impressions. Nobody can tell you what a lead costs.
You're paying for activity and receiving decks. The number that actually matters has never been on a slide.
02
You're the most senior marketer in the room.
Nobody above you to pressure-test the plan, defend the budget, or tell you when you're wrong. That's a lonely place to run a channel mix from.
03
The board wants marketing leadership. The P&L won't carry the hire.
A director-level marketer is $180K to $280K plus super before they've opened a spreadsheet. The need is real. The headcount isn't approved.
04
You've outgrown doing it yourself.
Past $5M and marketing stops being a task on the founder's list. It becomes a function that needs owning.
Direction and execution.
I set the strategy. I can run it too.
See the full scope and retainers →Most fractional directors hand you a plan and leave. You get a deck, an invoice, and a new problem.
01 · Direction
The strategy, the numbers, the accountability.
Quarterly roadmap. One set of numbers leadership can trust. Agencies and vendors held to what they promised. This is what you're actually buying.
02 · Execution
When it needs building, I build it.
Campaigns built, tracking fixed, launches run. Google Ads, Meta Ads, LinkedIn GA4, Data Studio, Automation. No handover, and no agency sitting between the plan and the work.
03 · Either way
Most clients use me for both.
Have a capable team? Take the direction alone. Don't? Take both. Neither costs you a full-time salary.
The maths.
The same seniority, a third of the cost.
Full-time digital director$180K to $280K + super
Plus recruitment fees, leave, tools, and a three-month ramp before the first decision lands.
Fractional, on retainer$30K to $72K / year
No super, no leave, no recruitment fee. Quarter to quarter. Working in week one.
The honest version: once your operation needs daily executive presence, hire full-time. Until then, you're paying a salary for availability you don't use.
Selected work.
What the work actually returned.
Team Green Projects
From zero social to steady leads
A deck builder with great reviews, no social presence and lead flow that arrived in bursts. Built the content, creative and full paid funnel.
+68.5%
Increase in total leads
4%
Of conversions from new channels
Veuve du Vernay
Record efficiency, flight after flight
More reach in one summer campaign than the previous four combined, on fixed media plans and disciplined buying.
595K
New Zealanders reached
1.7x
The previous four combined
In their words.
Twenty years of references.
Dwain has been in the game long enough to have made the mistakes of the past, but also stays right up to date on the now of digital advertising. To say we made big steps forward at ANZ would be an understatement.
My business was struggling to generate enough leads to sustain the growth we wanted. Dwain's response was immediate. The results have been great. Fantastic to work with and super contactable.
An experienced digital marketer who is not only technically skilled but also understands the power and importance of creative within digital. Instrumental in progressing our social strategy.
Free ad audit.
Find out what's leaking.
I'll review your ad accounts, your tracking, and your last 90 days of performance. You get a written diagnostic back within five business days. No call required to receive it, no obligation afterwards.
Where spend is going to waste
Named and quantified, campaign by campaign.
Whether your conversion tracking can be trusted
Most accounts I open have double-counted conversions somewhere.
The three changes I'd make first
In order, with the reasoning written down.
Best suited to businesses spending $10K+ per month on ads
How it starts.
Four steps, no lock‑in.
STEP 01
Free ad audit
Written diagnostic in five business days. Yours whether we work together or not.
STEP 02
Thirty-minute call
We walk the findings and work out whether there's a fit. No charge.
STEP 03
Diagnostic, optional
A two-week deep audit from $3,500, with a 12-month roadmap as the deliverable.
STEP 04
Retainer
Quarter to quarter. Working in week one. Leave at the end of any quarter.