Most fractional engagements look the same on the surface — a few days a month, an invoice, hopes. These are designed differently. Each tier has a defined scope, a defined cadence, and a defined outcome.
For businesses with an internal marketing team or in-place agency that need a senior pair of eyes on strategy and performance.
4–6 days a month inside your team. The funnel, the agencies, the strategy, and the leadership reporting — all owned end-to-end.
Full-time-equivalent leadership for businesses scaling past $10M who aren't yet ready to commit to a permanent CMO hire.
Sometimes a retainer isn't the right fit. These project engagements are delivered to a fixed scope and a fixed price.
Two-week diagnostic across spend, tracking, team, and tooling. You receive a written report and a 12-month roadmap.
A clean, properly-architected CRM and marketing automation foundation. Forms, lists, workflows, reporting, and team training.
End-to-end lead engine: paid media, lead magnet, landing page, automation, and the reporting to prove it works.
A 30-minute conversation. We discuss the business, the marketing function, and whether a fractional engagement is the right shape for what you actually need. No charge, no pitch deck.
If the fit makes sense, I run a paid diagnostic — auditing your spend, your tracking, your team, and your tooling. Output is a written report and a 12-month plan with a clear retainer recommendation.
Quarter-to-quarter terms. No long lock-ins. The relationship continues because it's working, not because the contract says so. Most engagements run 9–18 months.