Work.

The work, and what it returned.

Twenty years across brand side, agency side and the mid-market: ANZ Bank, IMDEX, Skills Group, OMD, PHD and Y&R. Below are three recent engagements where I carried the number.

Brands and businesses I've led digital for

ANZ BankIMDEXSkills GroupOMDPHDY&RKathmanduSparkLatitudeAir New ZealandOPSMAMPHyperCinemaVeuve du VernayTeam Green ProjectsEuro VintageFonterraSKY TVNEON ANZ BankIMDEXSkills GroupOMDPHDY&RKathmanduSparkLatitudeAir New ZealandOPSMAMPHyperCinemaVeuve du VernayTeam Green ProjectsEuro VintageFonterraSKY TVNEON

01 · HyperCinema

Auckland, NZ · Brand launch

Launching a world first in eight weeks.

The brief

The world's first live AI experience had a venue, an opening date, and no market awareness. Eight weeks to make a very large noise in a city that had never heard of the category, with ticket sales as the secondary objective.

What I did

Built and ran the full multi-channel media plan across NZ Herald, Meta, TikTok and Google, with creative testing by format and a measurement setup that could attribute ticket revenue back to channel. Managed the media partners directly rather than through an agency layer.

The result

Over two million people reached in Auckland alone, 770,000+ TikTok views, and one fifth of all ticket sales attributed directly to paid media inside the launch window.

2M+

People reached in Auckland

20%

Of all ticket sales from paid media

"A brilliant collaborator on Season 1 of HyperCinema in Auckland — friendly, clear, enthused, proactive — and has shown great results with over 770,000 TikTok views achieved."

CONRAD BLIGHT · BUSINESS DEVELOPMENT LEAD

02 · Team Green Projects

Auckland, NZ · Lead generation

Team Green Projects timber deck and pergola build

From zero social presence to leads that arrive weekly.

The brief

A reputable deck-building business with excellent Google reviews, no social presence at all, and lead flow that arrived in unpredictable bursts. Growth was capped by pipeline, not capability.

What I did

Built the content strategy and ad creative from scratch, then a full Meta and Google funnel with proper conversion tracking so every lead could be traced to a source. Opened new channels deliberately rather than all at once.

The result

Total leads up 68.5% year on year, with a predictable weekly flow the business could plan crews around. Channels that had generated nothing began contributing measurably.

+68.5%

Increase in total leads, year on year

Of total conversions from channels that produced none before

"My business was struggling to generate enough leads to sustain the growth we wanted. Dwain's response was immediate. The results have been great. Fantastic to work with and super contactable."

COBUS VAN RENSBURG · DIRECTOR, TEAM GREEN PROJECTS

03 · Veuve du Vernay

New Zealand · FMCG media

Record efficiency, flight after flight.

The brief

A French sparkling brand competing for New Zealand shelf space twice a year on a fixed media budget. Every campaign had to outperform the last, with reporting the client could take to their distributor.

What I did

Fixed the media plan structure, negotiated buying harder, and built dimension-by-dimension reporting by placement, format, audience and daypart, so each flight started from evidence instead of instinct.

The result

595,000 New Zealanders reached in a single summer campaign. That is 1.7 times the reach of the previous four campaigns combined, on the same budget envelope.

595K

New Zealanders reached, summer campaign

1.7x

The reach of the previous four campaigns combined

In their words.

Twenty years of references.

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