Outcomes earned, not promised.

Brand launch in eight weeks for the world's first live AI experience.

The challenge

A new live AI experience launching to market with no brand recognition, a short runway, and the world's first generative-AI live entertainment proposition to explain. The primary objective was reach and awareness amongst Aucklanders. Ticket sales were the secondary measure.

The approach

A multi-channel media plan targeted at Aucklanders across NZHerald, Facebook, TikTok, Instagram, and Google. Paid social and search were optimised for ticket conversion; display and TikTok did the awareness lifting. Organic social ran in parallel to build a real social audience that wasn't dependent on paid.

The result

Over 2 million people reached in Auckland and more than 6 million views and impressions across the campaign window. Hundreds of engaged organic social followers across Instagram, Facebook, and TikTok in just two months. Paid media drove 20% of all ticket sales across search, social, and display throughout the campaign period.

From zero social presence to consistent qualified leads.

The challenge

A reputable trade business with twenty years of experience, exceptional craftsmanship, and top reviews on Google — but inconsistent lead flow. No social presence, modest website traffic, and no real lead generation engine. The business needed leads it could rely on, not hope for.

The approach

A multi-channel lead generation campaign built from the ground up: social media content strategy, ad creative production, and a paid funnel across Facebook, Instagram, and Google. Lead capture and follow-up were tightened so the leads being generated actually converted to sales conversations.

My business was struggling to generate enough leads through the traditional channels to sustain the level of growth we wanted. Dwain's response was immediate. The results have been great — fantastic to work with and super contactable. I can recommend. Cobus van Rensburg, Director, Team Green Projects

The result

A 68.5% increase in total leads generated. The new organic social presence drove 2% of total website traffic and 4% of website conversions — both built from zero. Most importantly, the lead flow became predictable: the business could plan around it rather than scramble for it.